On Campus
Fall (late August)
Be among the next generation of leaders across the Insights and Analytics industry.
The Master of Science in Marketing Research and Analytics (MSMRA) program at the Broad College is a STEM-certified master’s program that prepares individuals for careers in marketing research with a strong emphasis on creating insights, applying advanced analytics, and leveraging emerging AI methods.
The program achieves this through:
- Developing expertise in research strategy
- Advanced analytical techniques
- AI-driven methodologies
- Emerging technologies shaping the future of marketing insights
- Ensuring students gain real-world experience through applied projects
- Predictive modeling & automation tools
Whether you prefer an in-person or an online format, the MSMRA program options provide you with real-world application of knowledge and a tailor-made learning experience.
- 1
- Master’s Program in Marketing Research
- and #2 in the U.S. across all online master’s programs in business
- (U.S. News & World Report Best Online Master's in Business Programs, 2025)
- 1
- Master’s Program in Marketing Research
- and #25 across all master’s programs in marketing globally
- (QS World University Rankings, 2024)
- 1
- Master’s Program in Marketing Research
- and #6 across all MBA and specialized master’s programs in marketing for North America
- (Eduniversal, 2024-2025)
- 1
- Master’s Program in Marketing Research
- and #12 across all MS in Marketing programs nationwide
- (TFE Times, 2024)
Attend an Upcoming Virtual Information Session
- Information session recording available
- Extended information session available below
Top Ranked, STEM-certified
The MSMRA program at MSU has been ranked by Eduniversal, College Choice, and TFE Times as #1 among master’s in marketing research programs in both the U.S. (TFE Times, since 2017, and College Choice) and the world (QS World). Since 2022, U.S. News & World Report has ranked the Broad College’s online master’s programs, including the MSMRA program, in the top 10 among public universities.
30 Credits
Comprehensive Curriculum
12 Months
Time to Complete
Online
Full-Time Online Spring (January) or
Part-Time Online Fall (late August)
Part-Time Online Fall (late August)
30 Credits
Comprehensive Curriculum
12 or 20
Full-Time Online (12-months)
Part-Time Online (20-months)
Part-Time Online (20-months)
Choose the learning experience that’s best for you.
Our STEM-certified MSMRA program offers a variety of delivery modes on campus or fully online. Either way, you will experience the same courses taught by world-renowned leaders in the industry.
Modalities include:
- A full-time in-person cohort (Fall)
- A full-time online cohort (Spring)
- A part-time online cohort option (Fall)
Tap into cutting-edge marketing research and analytics knowledge.
In our STEM-certified MSMRA program you will:
Study with our award-winning marketing faculty
Interact with C-level executives in marketing research and insights industry
Participate in real-world marketing research, consulting, and projects
Become part of an analytics-driven and technology-rich marketing and insights industry
Our program faculty are equipped with a wide array of diverse backgrounds including:
- Doctorates in marketing
- Experience as marketing research consultants
- Valuable contributions to leading research and academic journals
- World-class academic expertise
- Private sector leaders in marketing research
- Senior-level executives at the nation’s leading marketing research firms
- Strategic leadership organizations & corporations
Our project-based learning model allows you to:
- Learn how to analyze and interpret the voice of the modern customer
- Interact with real clients
- Participate in comprehensive marketing analytics projects
- Contribute to industry publications
- Fuel your career with premier job growth and competitive salaries
Dive Deeper
We accept applicants on a “rolling calendar” basis, so you are welcome to apply throughout the year to any of our three cohort options: Fall or Spring Full-Time Cohort (In person), Full-Time Online (Spring), and Part-Time Online (Fall).
Learn MoreContact our team at msmr@broad.msu.edu for more information on the STEM-certified MSMRA program.
The MSMRA degree is a 30-credit program consisting of specialized consumer insights and customer analytics courses.
Learn MoreEligible MSU students can dual-enroll in the STEM-Certified MSMRA program for either the fall or spring semester during their senior year of undergrad.
Learn MoreThe STEM-certified MSMRA program tuition rates include the price of books and statistical software needed for the program.
Learn MoreOur STEM-certified MSMRA program features a unique and powerful combination of faculty appointed in the Broad College of Business and other renowned experts from the private sector.
Learn MoreGet answers to the most frequently asked questions regarding the STEM-certified MSMRA program at Broad College.
Learn MoreFollow the MSMR program on social media!
You can find us on:
- Facebook: @MSUMSMR
- Instagram: @msmr_michiganstate
- Twitter: @MSU_MSMR
- YouTube: MSU Master of Science in Marketing Research & Analytics
Let’s get started.
For additional details on the Broad Master of Science in Marketing Research and Analytics program at MSU, complete the request form. We look forward to connecting.
Contact Information
- M.S. in Marketing Research and Analytics Program
- Broad College Minskoff Pavilion
- Graduate Programs Office
- 651 N. Shaw Lane, M100U
- East Lansing, MI 48824
- msmr@broad.msu.edu
Frequently Asked Questions
- What is a Master’s in Marketing Research and Analytics?
The Master of Science in Marketing Research and Analytics (MSMRA) program at Michigan State University’s Broad College is a STEM-certified master’s program that prepares individuals for careers in marketing research with a strong emphasis on creating insights, applying advanced analytics, and leveraging emerging AI methods. The program achieves this through developing expertise in research strategy and design, advanced analytical techniques, AI-driven methodologies, and emerging technologies shaping the future of marketing insights ensuring students gain real-world experience through applied insights and analytics projects, predictive modeling, and the use of automation tools and techniques to become the next generation of leaders in the insights and analytics industry.
- Is a master’s in marketing research or analytics worth it?Yes, the Master’s in Marketing Research and Analytics program is designed to accelerate and elevate your career opportunities at all professional levels in the insights and analytics industry and beyond. Check out our Spartan Insights Podcast (https://broad.msu.edu/masters/marketing-research/spartan-insights-podcast/) and careers page (https://broad.msu.edu/masters/marketing-research/outcomes/) or join us live on Zoom for an info session (https://broad.msu.edu/masters/marketing-research/).to learn more.
- What jobs can I get with a Master’s in Marketing Research and Analytics degree?
Ideas to begin thinking about your career progression can be found on our careers page (https://broad.msu.edu/masters/marketing-research/outcomes/), this list is a starting point of what is possible and certainly not exhaustive.
- What’s the difference between marketing analytics and data analytics or business analytics?
To learn more about how the Master’s in Marketing Research and Analytics program is different from other programs, please check out our pre-recorded virtual information session (https://www.youtube.com/watch?v=eC7PQ2YrNk0&t=4s) and our Spartan Insights Podcast (https://broad.msu.edu/masters/marketing-research/spartan-insights-podcast/), or join us live on Zoom for an info session (https://broad.msu.edu/masters/marketing-research/).
- Do I need a background in marketing, math, or statistics to apply to the Master’s in Marketing Research and Analytics?
We will teach you what is needed in the program. We also have a statistics review course available a month prior to the program starting for all who would like a refresher or introduction to using SPSS analysis software.
- Are there online or part-time master’s options for Michigan State University's master's in marketing research and analytics program?
Yes, we have full-time online or part-time online cohort options available. The full-time online starts every January and meets synchronously online during the day. The part-time online program starts every fall and is either asynchronous so students can complete assignments each week at their pace or meets on Zoom in the evenings since all are working full-time. The part-time online cohort is very flexible and is designed to accommodate working professionals.
- How long does the master's in marketing research and analytics program take to complete?
The Master’s in Marketing Research and Analytics takes 12 months for the full-time in person or fully online options, and 20 months for part-time online for working professionals.
- How does this degree compare to an MBA with a marketing concentration or a master’s in data science?
Please check out our pre-recorded MS Marketing Research and Analytics information session to learn more about how the program can work for you (https://www.youtube.com/watch?v=eC7PQ2YrNk0&t=4s) or join us live for a information session to learn about the program and ask any questions you may have about the MSMRA program (https://broad.msu.edu/masters/marketing-research/).